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But as James Jordan broods over his surprise eviction from the Channel 5 show he insists the divisive cleaner’s barbed insult would only have prompted an equally volatile reaction had it been aimed at his stunning wife Ola.

Speaking to Loose Women on Wednesday afternoon, the former Strictly Come Dancing pro, 38, casually brushed off Kim’s comment, along with the unwanted ‘chubby James’ moniker he picked up during his brief tenure in the Hertfordshire compound.